In February 2010, a lineup of amazing speakers and attendees gathered for four days of TED in Long Beach and Palm Springs, CA. The theme is What the World Needs Now… Chip Conley was chosen to speak on the value of what can’t easily be counted.

Inspired by lessons he learned from a maid in a motel and a king of a country, Chip’s TED Talk dares business and political leaders to pay attention to what really counts — the intangibles that are found at the top of Maslow’s hierarchy of needs.

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